Privacy Policy

This Privacy Policy explains how FrontLine Medical And Kidney Care collects, uses, and protects your information, including information related to SMS/text messaging. This policy is intended to be HIPAA-aware and aligned with FCC/TCPA expectations for texting programs.

1. Information We Collect

We may collect the following types of information:

• Contact information (name, phone number, email address)
• Appointment and communication preferences
• Insurance and billing information
• Health information necessary to provide care (as applicable)
• Website usage data (basic analytics/cookies)

2. How We Use Your Information

We use your information to:

• Provide medical services and coordinate care
• Schedule appointments and send reminders
• Send administrative communications and billing notices
• Improve our services and website experience
• Comply with legal and regulatory requirements

3. SMS/Text Messaging Privacy (FCC/TCPA)

3.1 Consent

If you opt in to receive text messages, we use your mobile number only to provide healthcare-related and administrative messages, such as appointment reminders, scheduling updates, follow-ups, and billing notifications. We do not require SMS consent as a condition of treatment.

3.2 No Sale of Mobile Data / Consent

We do not sell, rent, or share your mobile number, SMS consent, or texting data with third parties for marketing purposes.

3.3 Vendors / Service Providers

We may use trusted service providers (such as messaging platforms, phone systems, or patient communication tools) to deliver messages. These providers are permitted to process information only on our behalf and for our operational purposes.

3.4 Opt-Out

You may opt out at any time by replying STOP. For help, reply HELP or contact us at +1 610 973 3391.

4. HIPAA / Protected Health Information

We handle Protected Health Information (PHI) in accordance with HIPAA. For details about your HIPAA rights and our duties, please request our Notice of Privacy Practices (NPP) from the office.

5. Cookies & Website Analytics

Our website may use cookies and basic analytics to improve functionality and measure site performance. We do not use cookies to intentionally collect sensitive medical information through this website.

6. Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No system is 100% secure, but we work to protect data from unauthorized access.

7. Your Choices & Rights

You may:

• Request access or corrections to certain information (where applicable)
• Withdraw SMS consent anytime by texting STOP
• Ask about our HIPAA Notice of Privacy Practices

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

9. Contact Us

FrontLine Medical And Kidney Care
451 Chew St. Suite 407, Allentown, PA
Phone: +1 610 973 3391
Contact Us